Psychology expert shares 5 phrases 'highly selfish entitled Self-centered individuals with a cold-hearted nature perform not treasure the feelings or needs of others. Their focus lies on their own wants above all else, displaying a total lack of empathy. Such egocentric individuals do not understand the importance of altruism and selfless acts towards their human beings. The only focus lies on fulfilling personal desires, mistakenly realizing the pain they cause upon others. Fundamentally, such individuals perpetuate a society lacking empathy as well as kindness.